On 20 April 2025, Yuexiu Health, a subsidiary of Yuexiu Property, actively embraced the parent company’s philosophy of volunteer service by leading a public welfare medical consultation event titled “Yuexiu Health – Safeguarding Health” at the Yueluju International Health and Wellness Community in Jinshazhou, Guangzhou. The initiative brought together multiple parties to deliver professional volunteer services, supporting public health and fulfilling corporate social responsibility.

This event strictly adhered to Yuexiu Property’s volunteer service ecosystem concept of “enterprise leadership, employee participation, and multi-party collaboration”. Led by Yuexiu Health, the event was co-organised with the “Shixin Ren” Medical Service Team of the Guangdong Experimental High School Alumni Association and guided by the Jinsha Subdistrict Public Health Committee, demonstrating the institutionalised and collaborative nature of the Company’s volunteer efforts.

During the event, Yuexiu Health organised a dedicated team of employee volunteers to work alongside 20 medical specialists from Grade A tertiary hospitals. Volunteers assisted in guiding the public through the orderly consultation process, registering their information, and supporting basic health checks such as blood pressure and blood glucose measurements. They patiently addressed health-related queries, provided dedicated support for elderly participants, and conveyed human care through attentive service, highlighting the professional and meticulous approach taken in the volunteer activities.

In addition, volunteers worked alongside the medical specialists to disseminate knowledge on the prevention of common and chronic diseases, expanding the impact of the volunteer services and addressing the public’s need to “consult renowned doctors close to home”. The initiative successfully delivered the warmth of volunteerism while promoting health awareness.

This event served as a vivid example of Yuexiu Property’s commitment to embedding public welfare volunteerism into its regular operations. It not only leveraged the professional expertise of Yuexiu Health but also enabled employees to enhance their personal sense of value. Looking ahead, Yuexiu Property will continue to guide its subsidiaries in deepening the volunteer service ecosystem, using professional volunteer action to safeguard public wellbeing and contribute to urban quality of life.

Since launching the “Spreading the Fragrance of Books in Bailidujuan” public welfare initiative in 2024, Yuexiu Property, through its subsidiaries Yuexiu Commercial Management and Yuexiu Foundation, has remained deeply committed to supporting rural education in the Bailidujuan Management Area in Bijie, Guizhou. In April 2025, during World Book Day, the second-phase donation drive was inaugurated, further deepening the synergy between education, philanthropy, and industry, thereby leveraging the power of culture to contribute to rural revitalisation.

• Leveraging Industrial Resources to Build a Public Welfare Alliance

Yuexiu Property capitalised on its resource advantages, with Yuexiu Commercial Management taking the lead in mobilising internal employees and engaging a diverse range of business units—including office buildings, shopping malls, and hotels—across 31 projects in seven cities. This effort garnered rapid responses from numerous tenants and forged a public welfare alliance with partners such as the Guangzhou Charity Association and Group subsidiaries including Fengxing Dairy and Guangzhou King of Kings, thereby consolidating a collective force for targeted support.

• Innovating Assistance Models to Enhance Growth Support Systems

Moving beyond traditional donation models, Yuexiu Property established a comprehensive support system centred around “public welfare books, enhanced teaching resources, and nutritional care”, facilitating a transition from relief-driven support to self-sustaining development. The initiative amassed a total of 35,967 donated books, which were directed towards the development of “one library and one school” in the locality. Of these, 30,407 books were allocated to enrich the community library, while 5,560 were delivered to Zaigong Primary School, providing the school’s 397 students with an average of 39 books per child—far exceeding the national standard. Additionally, RMB10,325.97 in donated funds was allocated for the upgrade of teaching equipment, and nutritional supplies were contributed through Group-brand partners to safeguard student health.

• Innovative Participation Models to Promote the Concept of Universal Public Welfare

Using commercial spaces as a platform, Yuexiu Property introduced innovative online and offline participation mechanisms. Offline, donation points with a “Books for Gifts” exchange scheme and charity sales were established, attracting the participation of over 3,000 citizens. Online, a points-based donation campaign was launched via the membership platform, reaching more than three million members and fostering a positive synergy between commercial engagement and the dissemination of charitable values.

Yuexiu Property remains committed to a dual-driver approach that balances economic and social benefits, embedding ESG principles into its rural revitalisation efforts. Through its recurring public welfare activities, the Company is cultivating a sustainable public welfare IP. Looking ahead, Yuexiu Property will deepen its collaboration with the Bailidujuan Management Area, partnering with multiple stakeholders to build a public welfare platform. By prioritising education as a foundation and bolstering industry as a pillar, the Company will continue to nurture endogenous drivers for rural areas, contributing to the broader goal of rural revitalisation.

Yuexiu Property has pioneered an innovative “Community Steward” model, establishing a community vitality ecosystem that places homeowners at the centre and is driven by self-motivation. This initiative represents an upgrade in philosophy—moving from the delivery of “Good House” to the co-creation of “Good living”. In the first half of 2025, this model had already nurtured 108 vibrant community groups across 17 projects currently on the market, attracting the attention of over 22,000 homeowners and inspiring more than 11,000 “Yue Friends” (Yuexiu Property owners and members) to actively participate in community co-creation. One of its landmark achievements was the successful hosting of the “For the Love of It – First Community Steward Conference”.

The key to this model lies in genuinely returning the right to organise community life to the homeowners, thereby igniting their intrinsic passion and creativity. Notable examples include the “Muya Commune”, a nature-based community group initiated by homeowners at Yuexiu · Joy Golden Sands, and the “vibrant magnetic field” cultivated at Yuexiu · Naturalistic Mansion prior to its handover through activities such as the “Lakeside Gathering” events. In the process of self-organisation and self-service, homeowners not only invigorate the community atmosphere but also find personal fulfilment and a sense of belonging—precisely the endogenous drivers of sustainable community development.

To systematically support this ecosystem, Yuexiu Property has established four major community group frameworks: “Mountain Gatherings”, “Neighbourhood Markets”, “Riverside Communities”, and “Cultural Encounters”. It has also introduced a tiered “Steward Growth Programme”. This programme encompasses a full cycle of empowerment, ranging from the onboarding of new participants and skills training to resource connections, guiding community activities towards greater professionalism and sustainability.

As an enterprise with over four decades of deep roots in Guangzhou, Yuexiu Property views communities as the “growth rings” that chronicle the city’s development. It places great emphasis on embedding cultural elements—such as the essence of Guangfu cultural heritage—into the fabric of everyday community life. At the community planning stage, spaces are intentionally reserved for neighbourly interaction, while activities such as art exhibitions and intangible cultural heritage workshops serve to “advance in step with the city”. This model offers a practical pathway for the industry’s transition from development and sales to operations and services. By unleashing the creativity of residents, empowering community stewards, and fostering cultural continuity, it collectively paints a complete picture of the journey from physical space to a shared community of life.